About us

Team behind Willow: Behind every Willow Tees piece is a team that believes comfort, quality, and thoughtful design should go hand in hand.

Willow Tees is a homegrown apparel label rooted in the quiet connection between nature and self-expression. The brand was born under the branches of a willow tree — quite literally.

At Willow, we believe fashion doesn’t need to shout to speak. Our philosophy — “Wear Your Nature” — celebrates both the natural world and the emotional world within us.

Each design takes inspiration from the elements of nature — wind, water, animal movement, stillness — and pairs it with the moods we all carry: strength, softness, freedom, focus.

They are made to be worn often and kept long — the way you return to your favorite spot under a tree.

For us, style is not seasonal. It’s instinctual.

This is clothing for people who value emotion over excess, depth over noise.


🌿 Willow Tees — Wear Your Nature.

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FOUNDER

Jia Kapoor

Jia Kapoor is the Founder of Willow Tees, a brand created to celebrate the beauty of simplicity in everyday clothing. Guided by a deep appreciation for minimal design and natural comfort, she envisioned Willow as a label focused on timeless cotton essentials. Jia believes that the most powerful wardrobe pieces are often the simplest-well-made, versatile, and designed to be worn effortlessly. Her approach blends thoughtful design with a strong commitment to quality and authenticity.

Under her direction, Willow continues to build a collection of everyday basics that reflect comfort, confidence, and understated style.
Chief Quality Officer

Vijaya Deshmukh

Vijaya is our guiding force and a constant source of encouragement. She challenges the team to perform at their best while upholding the highest standards of quality, ensuring excellence in everything we do.
Her leadership fosters a culture of accountability and continuous improvement.
She ensures every outcome creates a true ‘wow’ factor for customers.
HEAD - SUPPLY CHAIN & QUALITY

Gurpreet Singh

Gurpreet Singh leads Supply Chain and Quality at Willow Tees, ensuring that every product reflects the brand's commitment to consistency and craftsmanship. With a calm and composed approach, he focuses on building dependable systems across sourcing, production, and quality control. Gurpreet believes that strong brands are built on reliable processes and attention to detail at every stage. His steady leadership helps ensure that Willow's promise of quality and everyday comfort is delivered in every piece that reaches the customer.

CHIEF OPERATING OFFICER

Aarti Dambe

Aarti serves as the Chief Operating Officer at Willow Tees and plays a central role in ensuring that the brand's operations run with precision and clarity. Known for her sharp communication and keen eye for detail, she focuses on creating efficiency across every aspect of the business. Aarti strongly believes in deriving value from every effort and every resource spent-whether for Willow or for its customers. Her practical mindset and attention to detail help translate the brand's vision into consistent quality and reliable customer experiences.